L 'oréal I NYX cosmetics
Makeup that won't stop you!
NYX believes in unstoppable self-expression and this is what we needed to show using influencer marketing.
Primary goal
Raise brand awareness of a new makeup line
Present the new makeup line
Share brand values
Show “try it on virtually” AR feature
How did we start?
We looked for an influencer who is known for their active lifestyle and fabulous glam looks.
Sharlota's BIO:
Šarlota Frantinová a.k.a. Sharlota is a famous czech rapper, singer and BlackWood records member.
What did we do next?
You know...just tagging the product on Instagram is not the way we do influencer marketing.
Creating authentic content was the way to go!
This is how we did it
Found products that Sharlota loves
Built her own collection
Presented the collection to her audience
Made her own makeup tutorial with some tips & tricks
Promoted AR feature on the NYX website
Engaged fans via a contest
Offered a discount code for retail
Performed live via NYX IG livestream
What did we achieve?
More than 1,2 mio impressions.
More than 1500 comments thanks to the contest and 22K accumulated likes.
NOTINO started offering Sharlota's NYX make up collection in their retail stores.
DID YOU KNOW
WE DON'T TAG PRODUCTS ON INFLUENCER’S SOCIAL MEDIA, WE CREATE HONEST, CREDIBLE AND AUTHENTIC CONTENT WHICH IS UNIQUE AND EFFECTIVE.