AMICA REGIONY
CASE STUDY
EVEN YOU CAN
BECOME A CHEF!
Because thanks to the smart features of Amica appliances, anyone can!
How did we increase brand awareness by 5%
FIRST THINGS FIRST…
“Have you ever heard of Amica?”
I think so
No
STARTING POINT
brand awareness = 2%
STARTING POINT
According to the data, Amica’s customers are middle class house owners. Thus, we focused the campaign on the regions with the highest concentration of these households. Also, focusing on 3 key regions instead of the whole country enabled us to strategically use a lower campaign budget.
THE CENTERPOINT OF THE CAMPAIGN
Employing a 360° advertising campaign to increase brand awareness and familiarise Amica's target audience with the awesome smart features that Amica appliances have to offer.
Regional TV channels
3
Regional radio stations
3
PPC banner formats
33
Ambassador posts
6
KEY INGREDIENTS TO SUCCESS
THE BIG IDEA
Highlighting the premium features of Amica appliances that not only make life easier but also turn you into a chef. All with a little help of a MasterChef semi-finalist Pavel Berky.
1
OPTIMIZATION TO MAXIMIZE EFFICIENCY
The campaign ran in 2 waves with a massive optimization after the first. This has allowed us to optimize the second wave for even better results.
2
THE COOKING MUSE
Pavel Berky is a semi-finalist of the international cooking show MasterChef. Due to this, his popularity was significant among Czechs during the campaign.
CHECK OUT HOW IS PAVEL BERKY HELPING PEOPLE AWAKEN THE CHEF IN THEM
RESULTS
brand awareness = 7%
- impressions8,9 mil
- video ad view rate16%
- display of Amica appliances through landing page19K
Let us create a strategy and a creative concept that will help you reach your goals.
CONTACT US