BE284CEC-9CF9-4401-904C-1EE12277A6E3Created with sketchtool.
Case studiesAbout usCareerContact
EN
Header image
Logo

AMICA REGIONY
CASE STUDY

EVEN YOU CAN

BECOME A CHEF!

because thanks to the smart features of Amica appliances, anyone can!

How did we increase brand awareness by 5%

Stamp - verified
Header image

FIRST THINGS FIRST…

“Have you ever heard of Amica?”

Hat

I think so

Hat

No

background image
pin

STARTING POINT

brand awareness = 2%

STARTING POINT

According to the data, Amica’s customers are middle class house owners. Thus, we focused the campaign on the regions with the highest concentration of these households. Also, focusing on 3 key regions instead of the whole country enabled us to strategically use a lower campaign budget.

map
background image

THE CENTERPOINT OF THE CAMPAIGN

Employing a 360° advertising campaign to increase brand awareness and familiarise Amica's target audience with the awesome smart features that Amica appliances have to offer.

tv

Regional TV channels

3

dashed line
radio

Regional radio stations

3

dashed line
ppc formats

PPC banner formats

33

dashed line
ambassadors

Ambassador posts

6

background image

KEY INGREDIENTS TO SUCCESS

THE BIG IDEA

Highlighting the premium features of Amica appliances that not only make life easier but also turn you into a chef. All with a little help of a MasterChef semi-finalist Pavel Berky.

1

OPTIMIZATION TO MAXIMIZE EFFICIENCY

The campaign ran in 2 waves with a massive optimization after the first. This has allowed us to optimize the second wave for even better results.

2

THE COOKING MUSE

Pavel Berky is a semi-finalist of the international cooking show MasterChef. Due to this, his popularity was significant among Czechs during the campaign.

mobile phone
Berky image
Berky image
Berky image

CHECK OUT HOW IS PAVEL BERKY HELPING PEOPLE AWAKEN THE CHEF IN THEM

Berky image
Berky image
Berky image
background image
pin

RESULTS

brand awareness = 7%

  • impressions8,9 mil
  • video ad view rate16%
  • display of Amica appliances through landing page19K
background iamge

Let us create a strategy and a creative concept that will help you reach your goals.

CONTACT US