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Stand up for#BETTERFITTINGROOMS

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We want betterFITTING ROOMS!

Reaction for

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Fitting room’s score

42%

Do you agree?

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In my opinion, the mirrors in the fitting room were made by the same man as the mirrors in the maze on Petřín. That makes sense, because I am not such a whale! I am not!

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Reaction for

Fitting room’s score

35%

Do you agree?

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Terrible light, little space, small mirror plus dirt ... The fitting room environment was not even sympathetic, so the purchase of T-shirts did not take place. Simply crap!

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Reaction for

Fitting room’s score

40%

Do you agree?

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This should be solved. Fitting room for anorexic? I really can't fit in this space and let alone get dressed. The lamp also showed me a hell called reality.

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Reaction for

Fitting room’s score

53%

Do you agree?

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The fitting room causes me trauma. I'm fine I really like myselft, but there I hate it. Terrible light and claustrophobia. How can anyone want me to buy clothes ???

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We reviewedFamous brands

Score

42%

Lightning

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Space

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Privacy

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Cleanliness

958D96DD-F6C4-428C-82E2-E60275F9C86FCreated with sketchtool.

Score

42%

Score

35%

Score

22%

Score

10%

Score

5%

Score

2%

With our campaignwe have reached

The best ofOur campaign

watched-heart.inline320 000People

OUR GREATHEROES!

HOT HOT HOTBAWDY BUZZ!

MANY CELEBRITIES AND INFLUENCERS JOINED THE CAMPAIGN

hot-lightbulb

The fitting room represents a very intimate space, where it all comes down to you, your body and a mirror.Lucie Šilhanová

The customersdecision journey

16%

ENTERING THE STORE

journey-1.inline
16%
journey-choosing

CHOOSING CLOTHES

journey-2.inline
60%

Final decision

FITTING ROOM

journey-1.inline
8%

CASH REGISTER

SeveralIssues why?

We want to become a voice for millions of consumers who are affected by this issue, yet their fear of being criticized and their fear of speaking up forces them to remain silent.

Sadness. Anxiety. Stress.Constant sweating. Theunpleasant feeling thatsomebody is constantlywatching you. Disgust. Selfhate. Do you recognizethose feelings? We wantto eliminate them in theenvironmentof fitting rooms.

Our goal is to change the environment of fitting rooms for the better. We wish to help people to have a positive, enjoyable experience and to never leave a store with a feeling of self-doubting insecurity and resentment.

Meet the girlsFeelings!

I don’t even want to start talking about the light in these fitting rooms, as the light shining down from above is so bright that it highlights every blemish, and maximizes these imperfections.

As a disabled individual dependent on my wheelchair, I find it almost impossible to fit my chair into most fitting rooms, even if they are for handicapped individuals.

I believe that the mirrors in fitting rooms distort my image to the same extent as the mirrors at the mirror labyrinth. It’s absolutely clear as in natural light with a normal mirror I am not the whale I see in the fitting room mirrors, I promise!

Fitting rooms leaves consumers so broken that when they leave the fitting room they are no longer focused on purchasing the clothes, but instead think about a gym pass or just giving up and joining the other pigs on the local farm.

This projects mission is amazing, as often fitting rooms can be the last straw for young girls, where they succumb to negative body image and other serious mental illnesses pertaining to diet and weight.

The marketForce/First

kabinky-phone

Take photo

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ADD #ZANORMALNIKABINKY

questionmark

wRITE YOUR FEELINGS

kabinky-location

Where was the PLACE?

Our campaign was active from 15.6. to 26.7. We utilized our Instagram profile @zanormalnikabinky to pose specific questions for our target audience via engaging graphical posts. From their responses, reactions and messages, we collected our most valuable data, which we then sorted out and organized into charts. The data we found most important to our case study was consequently extracted and assessed as needed.

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OOOHHH NO...SHOCKING!!!!

1-day.inline

One day

dress.inline

One dress

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Six shops

FEELING CLAUSTROPHOBIC?

WE ARE NOT JUDGING YOU, THE LIGHT IS!

IdealFITTING ROOM

kabinky-ideal-space
Space
kabinky-fitting-lightning
Lightning
kabinky-ideal-privacy
Privacy
kabinky-ideal-cleanliness
Cleanliness
reason-1.inline

60% of the purchase decision takes place in a fitting room

Privacy

provides freedom to see clothing from all different angles without feeling constricted.
reason-2.inline

Lightning established atmosphere, controls emotions and has 100% influence on buyers decisions.

Space

provides freedom to see clothing from all different angles without feeling constricted.
Daniel Jesenský
Marketing professional

IS THERE A SOLUTION?

Yes

We were contacted by

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