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Lauben - Case Study

We introduced a new brand and its hero product which was almost unknown on the market.

How we earned our client their first milion

Marek Fichtner,a well-known chef, MasterChef judge

Our goals

  • immediate sales
  • brand awareness
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Packshot

Our product

Lauben Sous vide stick

Lauben Sous Vide Stick uses a Michelin chef method, which is based on the preparation of food in vacuum at lower temperatures. So that all meals keep their original taste, colour and vitamins.

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Malina
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Questions we wanted answered

How to make the product an essential kitchen tool?
Question
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how to succeed among the competition?
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How to maximise product sales?
Question
Leaf
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Chicken

What’s the right recipe?

Step
Step
Step
Step
Illustration
Illustration
Illustration
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The analysis of the Czech market:

  • Minimal awareness of Sous Vide products.
  • The product is relevant to 560 thousand consumers
  • The target audience watches cooking shows
  • The target audience watches food bloggers and influencers focused on healthy lifestyle.

+ additional data

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Strategy

WEB
Chatbot
Ambassadors
Content
Credibility
Influencers
awareness+ sales
Content
SMM
Chatbot
Content FB POSTS
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Execution

illustration
illustration
Background

Ambassador / credibility

Created Trust

Gastronomy expert Marek Fichtner introduces how to cook with the Lauben Sous Vide Stick.

Ambassador / Content

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Fire up your taste buds
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Content marketing which will make you crave cooking using the sous vide method

Recipe
Recipe
Recipe
Recipe
Recipe
Recipe
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Chatbot

WEB / Chatbot

Surpass Barriers

No one reads manuals. Let’s chat!

  • Total answered questions:2 356
  • Add-to-basket:3 678
Divider

influencers / awareness + sales

performance from all sides

Using only banners as the key tool to stimulate sales didn’t seem too tasty for us. We included influencers with promo codes in our approach and it worked!

Results

  • Number of influencers:7
  • Proximity reach:133K
  • Total impressions:OVER 1 MIL.
  • Interaction:OVER 16K
  • Turnover share of promo codes:16%
illustration

Influencers / content

Each according to their own taste

Even our influencers enjoyed cooking using the sous vide method and inspired their followers with new amazing recipes.

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Background
Background
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Social Media Marketing

Conversion Campaign

Results

  • Reach:467K
  • Link clicks:14,5K
  • Impressions:1.3 MIL.
  • Add-to-basket:374
Illustration
Illustration

Advertisement composition

  • Building awareness
  • Acquisition

  • Retargeting using a promo code 

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Results

Total results

Oct 20 - Dec 10, 2020

Reach

608k

Value of conversions

1OVERMIL. CZK

Impressions

2.3MIL.

A large part of our WOO team has joined forces quickly managing in order to reach our set goals. Ads Managers showed their masterpieces by creating over 200 ad campaings. Once again, We have proven once again our speed and flexibility by quickly contracting influencers, and providing our customers with creativity which always makes their mouths water.

Petr Srna

CEO

We started the campaign in October at the beginning of the Christmas season, and so I would like to thank WOO for quick preparation and execution. The chosen influencers have fallen in love with our product, which then impacted their content and recipes. Each one made me very happy and has brought concrete results. I would especially like to praise the perfect and seamless video production with the ambassador. It was well organised, and the filming was really fun without any distractions or complications. The resulting videos will serve as brilliant advertising for the Lauben brand long ways into the future.

Veronika T. Dvořáková

Client

LET US BUILD A CREATIVE STRATEGY THAT WILL BOOST YOUR RESULTS.

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