Lauben - Case Study
We introduced a new brand and its hero product which was almost unknown on the market.
Marek Fichtner,a well-known chef, MasterChef judge
Our goals
Our product
Lauben Sous Vide Stick uses a Michelin chef method, which is based on the preparation of food in vacuum at lower temperatures. So that all meals keep their original taste, colour and vitamins.
+ additional data
Created Trust
Gastronomy expert Marek Fichtner introduces how to cook with the Lauben Sous Vide Stick.
Ambassador / Content
Content marketing which will make you crave cooking using the sous vide method
WEB / Chatbot
No one reads manuals. Let’s chat!
influencers / awareness + sales
Using only banners as the key tool to stimulate sales didn’t seem too tasty for us. We included influencers with promo codes in our approach and it worked!
Influencers / content
Even our influencers enjoyed cooking using the sous vide method and inspired their followers with new amazing recipes.
Social Media Marketing
Retargeting using a promo code
Oct 20 - Dec 10, 2020
Reach
608k
Value of conversions
1OVERMIL. CZK
Impressions
2.3MIL.
Petr Srna
CEO
Veronika T. Dvořáková
Client
LET US BUILD A CREATIVE STRATEGY THAT WILL BOOST YOUR RESULTS.
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