because thanks to the smart features of Amica appliances, anyone can!
How did we increase brand awareness by 5%
“Have you ever heard of Amica?”
I think so
brand awareness = 2%
According to the data, Amica’s customers are middle class house owners. Thus, we focused the campaign on the regions with the highest concentration of these households. Also, focusing on 3 key regions instead of the whole country enabled us to strategically use a lower campaign budget.
Employing a 360° advertising campaign to increase brand awareness and familiarise Amica's target audience with the awesome smart features that Amica appliances have to offer.
Regional TV channels
Regional radio stations
PPC banner formats
Highlighting the premium features of Amica appliances that not only make life easier but also turn you into a chef. All with a little help of a MasterChef semi-finalist Pavel Berky.
The campaign ran in 2 waves with a massive optimization after the first. This has allowed us to optimize the second wave for even better results.
Pavel Berky is a semi-finalist of the international cooking show MasterChef. Due to this, his popularity was significant among Czechs during the campaign.
brand awareness = 7%