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L 'oréal I NYX cosmetics

Makeup that won't stop you!

NYX believes in unstoppable self-expression and this is what we needed to show using influencer marketing.

Image
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Primary goal

Raise brand awareness of a new makeup line

Present the new 
makeup line

Share brand values

Show “try it on virtually” AR feature

products

How did we start?

We looked for an influencer who is known for their active lifestyle and fabulous glam looks.

Influencer Sharlota

Sharlota's BIO:

Šarlota Frantinová a.k.a. Sharlota is a famous czech rapper, singer and BlackWood records member.

Sharlota

What did we do next?

You know...just tagging the product on Instagram is not the way we do influencer marketing.

Mobile

Creating authentic content was the way to go!

This is how we did it

Found products that
 Sharlota loves

smouha

Built her own
 collection

smouha

Presented the collection to her audience

smouha

Made her own
 makeup tutorial with some tips & tricks

smouha
girl with prpducts

Promoted AR feature 
on the NYX website

smouha

Engaged fans via
 a contest

smouha

Offered a discount code 
for retail

smouha

Performed live via 
NYX IG livestream

smouha
products
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What did we achieve?

Heart

More than 1,2 mio impressions.

Heart

More than 1500 comments thanks to the contest and 22K accumulated likes.

Heart

NOTINO started offering Sharlota's NYX make up collection in their retail stores.

DID YOU KNOW

WE DON'T TAG PRODUCTS ON INFLUENCER’S SOCIAL MEDIA, WE CREATE HONEST, CREDIBLE AND AUTHENTIC CONTENT WHICH IS UNIQUE AND EFFECTIVE.

If you are looking for credible influencer marketing that your target audiences will love.

let us know!

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