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For Elseve Dream Long

WE HAVE SAVED 38 KILOMETERS OF HAIR

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Is it some rescue action? Maybe.

Is it a campaign with stunning results? Sure!

Welcome to the beginning of the campaign story for a shampoo that saved miles of hair.

3 main goals

Awareness of the new product line

As ideal care for long hair, which saves the last three centimeters of hair and so there's no need to cut them.

Increase sales

Increase sales of ELSEVE Dream Long products with the help of an influencer campaign.

Find suitable influencers

and explain to their fans that using #nohaircutcream will save 3 cm of hair.

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Where we got those kilometers?

And here was the distance! Thanks to the intervention of more than 2,000,000 people, we saved so many centimeters of the hair tips that it would take from Prague to Mělník's square. :-)

SK

Vanda Jandová

CZ

Michaela Hávová

SK

Barbora Krajčířová

CZ

Eliška Bučková

CZ

Sofie K. Filippi

CZ

Veronica Biasiol

Our main characters of the campaign. Beautiful, aren't they?

We choose influencers according to the Engagement rate for campaigns where we want to get Engagement from people. This will prevent the poor selection of people who won't work.

SK

Linda Mlynčárová

The whole campaign has had a significant impact on sales results.

The result is a satisfied client and women from all over the Czech Republic who have their new favorite shampoo Elseve Dream Long.

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Campaign results

The numbers speak for themselves. There is a lot to measure in the influencer campaigns. Look at the most interesting out of them.

KPI  200%

Nearly 100,000 engagement collected

36 influencer posts

What about resulting numbers?

1 841 307

IMPRESSIONS

1 273 253

REACH