For Elseve Dream Long
WE HAVE SAVED 38 KILOMETERS OF HAIR
Is it some rescue action? Maybe.
Is it a campaign with stunning results? Sure!
Welcome to the beginning of the campaign story for a shampoo that saved miles of hair.
3 main goals
Awareness of the new product line
As ideal care for long hair, which saves the last three centimeters of hair and so there's no need to cut them.
Increase sales
Increase sales of ELSEVE Dream Long products with the help of an influencer campaign.
Find suitable influencers
and explain to their fans that using #nohaircutcream will save 3 cm of hair.
Where we got those kilometers?
And here was the distance! Thanks to the intervention of more than 2,000,000 people, we saved so many centimeters of the hair tips that it would take from Prague to Mělník's square. :-)
CZ
Veronica Biasiol
Our main characters of the campaign. Beautiful, aren't they?
We choose influencers according to the Engagement rate for campaigns where we want to get Engagement from people. This will prevent the poor selection of people who won't work.
SK
Linda Mlynčárová
The whole campaign has had a significant impact on sales results.
The result is a satisfied client and women from all over the Czech Republic who have their new favorite shampoo Elseve Dream Long.
Campaign results
The numbers speak for themselves. There is a lot to measure in the influencer campaigns. Look at the most interesting out of them.
KPI 200%
Nearly 100,000 engagement collected
36 influencer posts
What about resulting numbers?
1 841 307
IMPRESSIONS
1 273 253
REACH
